Snowboarding

NEW YORK (YouTube.com/AdAge) — Social media is playing a major role in accelerating the decision cycle of consumers who patronize ski resorts. As a result, one of the country’s largest such companies — Vail Resorts — has abandoned its long-time advertising strategies and practices. In their place, the billion-dollar-a-year corporation, which operates five major resorts and twenty hotels, has built a new in-house marketing operation that uses social media and other digital venues to constantly engage skiing enthusiasts in real time. CEO Rob Katz explains the dramatic changes.

Duration : 0:9:1

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Linking turns on a snowboard makes snowboarding a very fluid exercise. Find out how to link turns on a snowboard in this free video.

Expert: Jesse Sutton
Bio: Jesse Sutton has taught at the Breck Ski & Ride School. She has been skiing and snowboarding for more than six years.
Filmmaker: Devin Boddie

Duration : 0:1:1

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Find out what a snowboard edge is and what snowboard bindings are and how each works for the snowboarder in this free video.

Expert: Jesse Sutton
Bio: Jesse Sutton has taught at the Breck Ski & Ride School. She has been skiing and snowboarding for more than six years.
Filmmaker: Devin Boddie

Duration : 0:1:18

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Snowboards have different flex capabilities. Find out how to choose the best snowboard for you in this free video.

Expert: Jesse Sutton
Bio: Jesse Sutton has taught at the Breck Ski & Ride School. She has been skiing and snowboarding for more than six years.
Filmmaker: Devin Boddie

Duration : 0:1:24

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Beginner snowboarders make common mistakes. Find out what these common mistakes are and how to avoid them when first learning how to snowboard – free video.

Expert: Jesse Sutton
Bio: Jesse Sutton has taught at the Breck Ski & Ride School. She has been skiing and snowboarding for more than six years.
Filmmaker: Devin Boddie

Duration : 0:1:38

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