Social Media Upends Ski Resort Marketing
NEW YORK (YouTube.com/AdAge) — Social media is playing a major role in accelerating the decision cycle of consumers who patronize ski resorts. As a result, one of the country’s largest such companies — Vail Resorts — has abandoned its long-time advertising strategies and practices. In their place, the billion-dollar-a-year corporation, which operates five major resorts and twenty hotels, has built a new in-house marketing operation that uses social media and other digital venues to constantly engage skiing enthusiasts in real time. CEO Rob Katz explains the dramatic changes.
Duration : 0:9:1
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Tags: Abbey, advertising, colorado, digital, interactive, internet, Katz, Klaassen, marketing, media, mobile, online, resort, Resorts, Rob, ski, skiers, skiing, social, strategies, Vail, web
June 16th, 2010 at 11:19 pm
Without a good …
Without a good marketing strategy you are dead.